Real estate mapping webapp

Role: Product designer
Date: 2022
Company: Aginic
mockup

The Project

A Finance institute reached out to the Aginic team to help them solve a data problem, they currently have valuable market data coming from different sources and wish to be able to connect and visualise all of this information to be able to understand the market status and compare against competitors.

Project plan

Utilising design thinking and agile we planned a series of workshops to help us understand, ideate and test the solution’s design. The project timeline was set to 6 weeks and the desired outcome is an initial prototype to present to internal stakeholders with a project proposal. 

High fidelity designs

Filters view
Asset hover view
Asset details view
Demographic overlay
Boundaries overlay
Leases view

Research

Through the project we run user research activities, ideation and testing with the customer and different user groups within the company.

This activities included:

– Project Vision and goals.

– Stakeholder mapping.

– User personas.

– Desktop research and competitor analysis of existing platforms.

– Feature mapping and voting.

– Wireframes ideation and testing 

User personas
Personas

User stories

Based on our research we created user stories that helped us to create the solution prototypes, based on this we created a Feature map and a user flow for the prototypes
User Story 1
As a Transactions Manager, I want to be able to filter for transactions made in the past 6 months for premium grade Office assets, so that I can have a better understanding of the market.
User story 1
User Story 2
As a Transactions Manager, I want to be able to compare assets, so that I can make informed decisions.
User story 1
User Story 3
As the the Portfolio Manager, I want to be able to visually navigate up to date demographic data, so that I can formulate a strategy to maximise our portfolio value
User story 1